FAQs
What is a brand?
A brand is not a logo or a tagline. A brand is a set of ideas and images (such as a logo) that set an expectation of what our community is about. Our brand is our unique story.
Who in Owatonna is leading this initiative?
The community-wide branding initiative is a collaboration between the Owatonna Area Chamber of Commerce and Tourism, the City of Owatonna, and several Owatonna business leaders.
What company is partnering with Owatonna for this process?
North Star Place Branding + Marketing is the nation's leader in community branding.
Why is community input important?
Community input helps identify what makes our community distinct, which ultimately informs the development of our brand identity and narrative.